Britain bans TV adverts for muffins and croissants

 

The British government has released the list of foods that are too fatty, too sweet or too salty which will no longer be advertised before 9pm on TV and online.


Muffins, croissants, sweet yoghurts and more: these foods will be banned from daytime TV advertising in the UK as part of a policy to tackle childhood obesity, the British government announced today.

According to the British National Health System (NHS), the rate of childhood obesity is increasing in the country. Almost one in 10 four-year-olds is considered obese. By the age of five, almost one in five children suffer from tooth decay due to excessive sugar consumption.

This anti-junk food measure, announced in September, is due to come into effect on October 1, 2025.

The government last night released the list of foods that are too fatty, too sweet or too salty that will no longer be advertised before 9pm on TV and online.

This includes scones, butter and chocolate croissants, pancakes, waffles and even muffins.

Restrictions apply to sugary breakfast cereals, including granola, muesli and porridge with added sugar and salt. Cookies and cereal bars are also affected.

All of these foods are considered the "least healthy" based on a government rating system that takes into account salt, fat, sugar and protein content.

Advertisements will continue to be allowed for healthier versions of these foods.

Natural yogurts, for example, are not affected by moderation, unlike those that are sweet or fruity.

The ban also includes carbonated or energy drinks, but also some fruit juices and smoothies with added sugars.

Also on the list are: hamburgers, frozen chicken nuggets, etc.

The government estimates the measure will prevent 20,000 cases of childhood obesity a year.

The Labor government plans to take other measures to boost health prevention, such as banning energy drinks for under-16s.